According to the L Makeup Institute the first recorded use of cosmetics dates back to 3000 BC during the first Egyptian dynasty. Makeup was used by the upper class to “decorate” a person’s eyes and set them apart from the lower classes. During this time, both men and women of the upper class wore makeup daily. The first makeup colors to be widely used were black and green. Black and green eyeshadows were made using mined lead and copper ores. The Egyptians also used makeup called “kohl” to outline the eyes in an almond shape. Kohl had a powder consistency and was applied using a small stick. Fast forward to the 21st Century and the makeup/beauty industry has become a 48.8 billion dollar industry and it is an extremely wasteful industry as 95% of its packaging is thrown away. However, on the positive side, sustainability has become a big priority for a lot of beauty lovers, meaning they look for products that have reduced packaging, are free of toxic ingredients, do not animal test and are kind to their skin. Almost half of consumers surveyed by Cleanhub said they would also pay more for brands that came in sustainable packaging. You can check out some zero waste brands such as Axiology, Elate Cosmetics, River Organics, and more at www.future.green/futureblog/top-sustainable-makeup-brands. These zero waste makeup brands will help you reduce your plastic consumption. While the beauty industry is working to become more sustainable, it still has a negative impact on the environment, and consumers must become more aware and take personal action to shop for more sustainable products. Some celebs like Alicia Keys, Jennifer Garner, Amanda Seyfried and many more, are going with the lighter look with less makeup. I personally don’t wear much make up, and while I do use blush and occasionally concealer and lip gloss, I only do it because my mom back in the day would scream out to me before going on a date “you need color on your face!” So on this episode of TMSOG, our resident eco-activist, artist and sexy astrologist Charlotte Ghiorse delves into the waste within the beauty industry and what we can do to be more sustainable. We will also touch on what you can plant as an alternatives to grass lawns, plus some astrology. For more info go to houseofchoclet.com and Sexy Astrology (@SexyAstrology) on YouTube. Also check out beyondplastics.org and https://www.future.green/futureblog/top-sustainable-makeup-brands
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